A showroom-grade jewellery store, online

Sarvadhi × Ashclair: we rebranded a traditional jewellery house and built a custom commerce platform with a customisation engine, dynamic pricing, and inventory built for thousands of variations.

Ashclair (Majesca) — cover

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A 30-minute working session with the team that'll run discover, build, and run — no deck, no sales pitch.

A traditional jewellery house, reborn digital-first.

Ashclair, part of the Majesca group, wanted to become a digital-first jewellery brand where buyers could design and shop fine jewellery online with the trust of a luxury showroom. The reality was hard. One design can spawn thousands of variations, prices move daily, and manual SKUs had eroded efficiency. Sarvadhi rebranded the business and built a platform that handles complex jewellery inventory while keeping the experience premium.

about

Ashclair (Majesca)

Gems & Jewellery (B2C) · Global

  • Unmanageable variationsA single ring could generate 200-plus versions, making manual SKU tracking unworkable.
  • Complex inventoryThousands of SKUs across collections caused stock confusion and order delays.
  • Manual price updatesDaily metal and diamond moves made manual repricing error-prone.
  • Flat shopping experienceNo 360° views or customisation tools left buyers unsure on high-value purchases.
  • Dated branding and trust gapsThe old identity and missing reviews and consultations held buyers back.
challenges

What we untangled

variations · inventory · pricing · personalisation · trust

  • Rebranding goalsWorked with leadership to reset the brand around modernity, trust, and premium positioning.
  • Interactive prototypingMapped the full buying journey, from advanced search to 360° views, before build.
  • Customisation engineBuilt a customisation and dynamic-pricing engine over a scalable master catalog.
  • Mobile-first buildShipped a responsive store with role-based access and a CMS for SEO, offers, and campaigns.
  • Live tuningRefined customisation flows and inventory handling against real buyer behaviour.
approach

How we built it

discover · build · run

  • Customisation engineBuyers mix metals, gemstones, and accents to create thousands of variations from one design.
  • Dynamic pricingReal-time pricing on gold rates, diamond attributes, and margins removes manual errors.
  • 360° visualsRotate-and-zoom product views replicate the in-store feel and build buying confidence.
  • Inventory systemAutomated SKU handling across 4,000-plus variations with real-time stock visibility.
  • CRM and personalisationEngagement tracking and user-specific pricing tiers for repeat buyers.
solution

What we shipped

customisation · dynamic pricing · 360° views · CRM

  • Premium brand onlineA rebrand that finally matches the showroom experience customers expect.
  • Variations under control4,000-plus SKUs managed without manual bottlenecks.
  • Transparent pricingReal-time, accurate prices that build trust on high-value orders.
  • Higher engagementCustomisation and 360° views deepen the connection with every buyer.
  • Scalable foundationA master catalog ready for platinum, lab-grown, and new categories.
results

By the numbers

4,000+ SKUs · dynamic pricing · 360° views

[ proof ]

Loved by jewellers, by name.

500+ jewellers and dealers run their shop on GemitiX — these are the things owners and operations leads say after a year on the system.

See all testimonials →

Sarvadhi Solutions Private Limited has offered amazing customer service; they're wonderful communicators and have listened to the client's concerns. The team has also delivered great work on time and has been really attentive to the client's needs. They've shown care about the client's project.

Vaishali PatelCEO & Founder, Sanskarteaching International Inc.

Sarvadhi Solutions Private Limited provides high-quality, dedicated frontend development work to support the client's projects. They consistently deliver work on time and to the highest standard, reflecting their top-notch work ethic. Above all, the client commends the team's professionalism.

Jacob KalmsCEO, 20SHOTS

Sarvadhi Solutions Private Limited's app was positively received by users, meeting expectations. They provided constant updates about the project and were always available. Ultimately, their team was innovative, professional, and accountable — they took ownership of the solution.

Joseph KiblerHead of Product, Automotive Company

Sarvadhi Solutions Private Limited successfully delivered a functional product. The team was highly responsive, patient, dedicated, and committed to delivering positive results. Moreover, they were accommodating and went above and beyond to meet the client's tight deadlines.

Khyati JainProject Manager, Gateway International

Sarvadhi Solutions Private Limited successfully delivered Figma designs and deployed a frontend for mobile and desktop screens. They completed all tasks on time and suggested multiple options to achieve the desired results. The team was confident and solutions-oriented.

AzharCo-Founder, Healthcare Company

The application has successfully reached 15,000 users in its early stages. Sarvadhi Solutions Private Limited has provided real-time quality work. They have been flexible in encountering problems and offered efficient solutions. They have also met and covered all the app's requirements.

Marius PrunaFounder & CEO, Byebye

Sarvadhi Solutions Private Limited's work has over 30,000 users worldwide. The team consistently delivers on time and goes above and beyond to ensure the quality of their work. Their excellent work ethic and strong understanding of the client's industry and needs stand out.

Parth DesaiCEO, Devise Health LLC

Sarvadhi Solutions Private Limited successfully delivered a bug-free and enhanced biblical meditation app. They communicated frequently and promptly via Slack, ensuring an effective workflow. The team's excellent communication and responsiveness throughout the project were hallmarks of their work.

Tim VerdouwCEO, Nonprofit Organization

Sarvadhi Solutions Private Limited delivered a quality website with functional animations. The CMS was also working well for tax AI, blogs, and career-related functions. The client was impressed with the team's speed and quality of work, on-time delivery, and friendly approach.

Ramzy SyedFounder, Software Company

The delivered site received positive feedback from the internal team — they all loved its improved look and new features. Sarvadhi Solutions Private Limited was very professional — they always delivered high-quality work on time. Moreover, their patience and can-do attitude impressed the client.

AditiCommunity Manager, India Quotient

Sarvadhi Solutions Private Limited's support has driven improvements in the client's customer retention rate. The reliable partner delivers on time, addresses issues immediately, and communicates well. They leverage their passion and expertise into valuable insights that further elevate the app.

Roy CameronCEO, Communications Company

The app was launched, meeting the client's deliverables. Overall, the client was satisfied with Sarvadhi Solutions Private Limited's support and communicative approach.

Suhaib BaghdadiFounder & CEO, YR
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